Best practices for email marketing
Read these tips to help you protect your sender reputation and maximize the deliverability of your email campaigns.
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Just a discussion item - when do you think it is better to use a Marketing Page vs. a page within your existing website? I can think of 2 very good reasons of why to use a Marketing Page 1) You can create a page without involving your IT team 2) The page is temporary and promoting a specific idea or strategy.
In my view, Marketing Pages are best way to publicize the product, Directly Support Your Business Goals and improve brand awareness.
It is really up to what fits your business requirements the best. For those who already have an extensive, online presence, using your own content management system is usually a lot less work and is resourced already. For those who don't have a smaller or no content management system, the Marketing Pages are probably better given that they are easy to create and automatically will provide the insights OOB.
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