Guest blog by Nicola Hannay, Head of Marketing, HSO Today's manufacturers have evolved from traditional methods of manufacturing and selling; supply chains are usually global, and their suppliers have become business partners. Demand has also grown with the expectation that manufacturers not only provide the right product at the right time, but highlight market trends by monitoring consumer behaviour. The challenge for manufacturers is to build a supply chain that supports this complexity while retaining the fluidity needed to manage geographically dispersed business divisions. To achieve this, many are leaning on Manufacturing ERP solutions. This whitepaper explores the advancements made in ERP technology and the impact that this technology now has on every single link within the supply chain. MICROSOFT DYNAMICS AX: THE NEXT STEP IN THE RIGHT DIRECTION Microsoft Dynamics AX ERP addresses manufacturer needs with a flexible, integrated solution that focusses on supply chain management and manufacturing resource planning, with an emphasis on customer needs. With increased competition, manufacturers must demonstrate increasing value through faster response times, better quality products and exceptional customer service. Taking full advantage of the Microsoft Azure cloud, Microsoft Dynamics AX ERP enables just that. For more information about supply chain management in Manufacturing: Download whitepaper Discover Microsoft Dynamics AX Nicola Hannay, Head of Marketing, HSO With over 16 years’ experience in technology organisations, Nicola’s current role as Head of Marketing at HSO is to define the marketing strategy in order to stimulate interest, generate opportunities and help build the sales pipeline for Microsoft Dynamics AX and CRM. HSO was the winner of last year’s ERP Partner of the Year at WPC and is a Microsoft Gold Certified Partner. Passionate about marketing and about technology that can help make organisations successful, Nicola began her marketing career in 1999 at systems integrator of supply chain automation solutions, Peak Technologies (now Peak Ryzex) as a marketing executive, working her way up to Marketing Manager. In 2006 she took on the role of Head of Marketing at supply chain and mobility solutions company, Zetes; and then in 2008 she moved to business analytics company, SAS, as Industry Marketing Manager. During her time at SAS Nicola had the opportunity to experience various roles in marketing including running the Executive Programme.