At the technological level, this vision can translate into integration of website, CRM and EHR (where the visitor is also the patient). This would help not only to personalize web content, but to provide a more cohesive customer experience across channels, as CRM will serve as a one-stop data silo for all the involved customer-facing specialists. Here, we describe CRM for healthcare more specifically with the focus on EHR-CRM relations: www.scnsoft.com/healthcare-crm