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In email marketing, tracking metrics has been the key to understanding and improving campaign effectiveness. For years, one of the most reliable metrics has been the open rate, but as the digital landscape evolves, so do the challenges of accurate...
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The world is getting noisier, which makes it harder to earn customer attention. We’ve previously described the importance of hyper-personalization to break through the noise and enable customers to explore brands and products on their own terms. R...
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We’re excited to announce unlimited application installs when starting with Dynamics 365 Customer Insights, an improvement to our license definition and installation management experience. As of June 30, 2024 we’ve removed application installation...
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When you're crafting marketing and sales strategies, an important way to drive engagement and purchases is by personalizing your marketing campaigns, journeys, and content to your customer segments. One method for segmenting your customers is ...
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Data protection and privacy regulations, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States, give individuals the right to govern how an organization uses...
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Knowing how your sales organization engages with your B2B customers can help you spot changes in communication patterns and understand the state of your accounts and how your organization interacts with them. Microsoft Dynamics 365 Customer Insigh...
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Enriched profiles in Microsoft Dynamics 365 Customer Insights help you understand your customers' brand and interest affinities so that you can provide the hyper-personalized experiences across touchpoints that today's customers seek. Bran...
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Privacy and compliance are crucial when it comes to customer data. In this new privacy-first world, consent funnels are as important as purchase funnels. It's no longer only about collecting useful data. When companies build targeted and perso...