Content Marketing Vs Traditional Advertising
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Fulvio Giaccari
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ReportIf you're wondering whether technological changes have changed the way we approach to the customer, the answer is obviously Yes; If you're wondering if the Content is Marketing alternative to traditional way of promoting the company, in this case you can get a comprehensive response from the info-graphic published on the website http://blog.marketo.com/
In particular the graph illustrates the reasons why a company should use Content Marketing strategies, the most popular use of the Content Marketing, the most popular sites, the expenditure carried out by each company etc…
In my view, it is interesting to note that, despite not having replaced the traditional way to do "advertising", the Content Management and is emerging as a complementary strategy (and not substitute, at least for the moment); both in fact and reinforce brand, helping to build a valuable relationship marketing for a successful CRM.
Through Content Marketing, and then through the improvement of corporate image thanks to the possibility of conveying information and engage customers in syndication through the new technologies of the web, each company can communicate with customers, introduce new products/services, give information and support (and thus strengthen the loyalty); through Traditional Advertising companies enhance brand and reach target audience much wider than those of the web.
Fulvio Giaccari
CRM Business Manager
SB Soft S.r.l.
CRM Online - www.livecrm.it
CRM Business Manager
SB Soft S.r.l.
CRM Online - www.livecrm.it
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