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When the game changes, so must the players. Access to information has changed the way that consumers interact with businesses, which has in turn changed the way that organizations market to their prospects and customers. Marketers must now focus on getting the right message to the right person at the right time, rather than using a one-size-fits-all approach.
Enter campaign automation. Also known as nurture marketing or drip marketing, campaign automation involves sending a series of relevant and timely communications to prospects or customers over time.
As they proceed through a campaign automation, your recipients should be cheering your messages on, not booing them from the sidelines. The last thing a nurture program should do is drive prospects and customers away with annoying emails. When building a campaign automation, be sure to follow these six best practices:
This post is an excerpt from the ClickDimensions eBook “The Campaign Automation Playbook: Scoring Big with Customer and Lead Nurturing in Microsoft Dynamics CRM.” Download your complimentary copy here.
The post Scoring Big with Campaign Automation in Dynamics CRM appeared first on CRM Software Blog.
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