The views and opinions expressed in this blog are those solely of the author(s) and do not necessarily reflect Microsoft’s current policy, position, or branding. For official announcements and guidance on Dynamics 365 apps and services, please visit the Microsoft Dynamics 365 Blog.
Choose your path Increase your proficiency with the Dynamics 365 applications that you already use and learn more about the apps that interest you. Up your game with a learning path tailored to today's Dynamics 365 masterminds and designed to prepare you for industry-recognized Microsoft certifications.
Visit Microsoft Learn
2020 release wave 1Discover the latest updates and new features to Dynamics 365 planned through September 2020
Release overview guides and videos Release Plan | Preview 2020 Release Wave 1 TimelineWatch the 2020 Release Wave 1 virtual launch event
Ace your Dynamics 365 deployment with packaged services delivered by expert consultants. | Explore service offerings
Connect with the ISV success team on the latest roadmap, developer tool for AppSource certification, and ISV community engagements | ISV self-service portal
The FastTrack program is designed to help you accelerate your Dynamics 365 deployment with confidence.
FastTrack Program | Finance TechTalks | Customer Engagement TechTalks | Upcoming TechTalks
. When Microsoft first announced the acquisition of Marketing Pilot, some were picturing a mere expansion of the marketing capabilities provided by current CRM solutions. But Microsoft has instead stated an interest in “integrated marketing management,” and the future of Dynamics could be very interesting indeed.
Marketing Pilot is evidence of the increasingly blurred lines between technology, marketing, and customer service. Their tools put a focus on:
- Social marketing
- Multichannel campaigns
- Digital behavior analysis
- Marketing resource management
- Brand management
- Media planning
Microsoft will be taking marketing in a more data-driven direction, and taking advantage of the wealth of information available on intranets and the internet. We will soon see CRM branching out into MRM, Marketing Resource Management.
Microsoft expects to use these capabilities to create synergistic marketing campaigns. They will create software that not only analyzes opportunities and results, but also measures how marketing groups impact each other in order to develop workflows.
While Microsoft representatives have said that these are things Dynamics can already do quite well, the addition of Marketing Pilot capabilities will further automate the process and target issues more effectively.
Industry analysts are especially interested in seeing how things like A-B split tests and test and offer matrices will be incorporated into a project management paradigm. Microsoft hopes to successfully incorporate sophisticated concepts like this into the “consumerization of enterprise” that they expect to see in the coming years.
Source: MS Dynamics World
By ERP Software Blog Editors. Find a Microsoft Dynamics Partner
What the Dynamics/Marketing Pilot Marriage Means for the Future is a post from: CRM Software Blog
Business Applications communities