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Customer experience | Sales, Customer Insights,...

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Heatmap for Marketing Emails

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Posted on by erickedm

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Hi team,

In OBM, under Marketing Emails > Insights > Links - There's the ability to view a heatmap on clicks. And this provides rich insights on user behaviour, which helps us with making informed decision to optimise our email campaigns.

In RTM, this feature is currently not available. This is a huge gap between OBM and RTM. We need this built in if OBM were to sunset.

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PaulineKolde 652 Super User 2024 Season 2 on at

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Heatmap for Marketing Emails

Hi,

this functionality is already on the roadmap: https://releaseplans.microsoft.com/?app=Customer+Insights+-+Journeys&status=planned&planID=eacf92e8-b442-ef11-8409-000d3a8a6bea

Hope this helps! If yes, please select Yes under "Did this answer your question?". Thank you :)

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