Randomized control group

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Posted on by M. Warlich

Hi everybody

i do have a segment and i would like to split that segment into a control group (10%) and a campain group. I would like to create two randomized segment out of that base-segment.

Can someone give me an advice how to create those randomizes segments?

BR
Michael

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Haig Liu Microsoft Employee on at

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RE: Randomized control group

Hi M. Warlich,

The members of a segment are composed based on attributes, behaviors, or another segment.

So creating a random subdivision directly is unlikely.

I recommend that you use A/B test to filter out 10% of contacts and then create a new segment based on the results of the journey.

https://learn.microsoft.com/en-us/dynamics365/marketing/email-a-b-testing