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Customer experience | Sales, Customer Insights,...
Suggested Answer

Do Subscription Lists Exist in Real Time Marketing

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Posted on by 5

Is there a way to create a RTM segment if a contact is on a subscription/marketing list? Do marketing list even exist in RTM? I only know how to create one in OBM. 

So, if I want to send a newsletter to everyone on ABC subscription list, how do I do that in RTM? Is it even possible? 

Thank you in advance! 

I have the same question (0)
  • Suggested answer
    Eiken Profile Picture
    Microsoft Employee on at

    Hi,

    You can't use subscription/marketing list directly in Real-time marketing.

    But you can create a segment with contacts in selected subscription list in Outbound marketing and then use this segment in real-time marketing journey.

    Please refer to my steps.

    Add query block

    pastedimage1683874026492v1.png

    Select Marketing list and chose contact.

    pastedimage1683874064823v2.png

    Now use this segment to create real-time journey.

    pastedimage1683874173559v3.png

  • mneumayer Profile Picture
    641 on at

    [quote user="Mandy552"]

    Is there a way to create a RTM segment if a contact is on a subscription/marketing list? Do marketing list even exist in RTM? I only know how to create one in OBM. 

    So, if I want to send a newsletter to everyone on ABC subscription list, how do I do that in RTM? Is it even possible? 

    Thank you in advance! 

    [/quote]

    Hey Mandy552 ,

    currently it is not possible to leverage the subscription list functionality in RTM. However, it is possible to kinda use OBM/RTM in a hybrid state. Leverage OBM forms with subscription lists from OBM and leverage the "Outbound subscription center in RTM feature" and use RTM triggers in journeys to trigger on OBM form submission. In addition you can create segments of marketing list memberships to leverage OBM subscription list members in RTM journeys.

    As of the release wave features subscription lists will be probably introduced in JUL2023 as of the name "topics" in RTM. 

    pastedimage1683883732945v1.png

    Best regads,

    Mario

  • Suggested answer
    Eiken Profile Picture
    Microsoft Employee on at

    Hi,

    Did my answer help you ?

    If yes, please don't forget to click Yes under "Did this answer your question?" to close this thread.

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