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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / Lead Scoring Models ac...
Customer experience | Sales, Customer Insights,...
Suggested Answer

Lead Scoring Models accumulation

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Posted on by Zak Bird 70

Hi, 

Simple Lead Scoring Model query, if I have a condition e.g. Email Opened = 10 points. 

If a Lead opens an email 4 times, do they get 40 points, or do they just get 10? 

What fields are important for differentiating between this behaviour, if any? 

Thanks

I have the same question (0)
  • Suggested answer
    Nya Profile Picture
    Nya 29,064 on at

    Hi,

    It is determined by the following option - Frequency:

    pastedimage1632387708639v1.png

    If you select the "Each" option, the scores will be 40 points.

    If you select the "At least" and set the Count as 5, the lead will not be scored.

    If you select the "At least" and set the Count as 4, the scores will be 10 points.

    If you select the "None", the lead will not be scored.

    Please refer to the following section for the above:

    Create lead scoring models (Dynamics 365 Marketing) | Microsoft Docs

    pastedimage1632387948289v2.png

  • Suggested answer
    Kenneth Ariel Chaves Herrera Profile Picture
    Kenneth Ariel Chave... Microsoft Employee on at

    Hi,

    You have to set the frequency.

    Frequency: Choose how often the condition should be triggered. Choose Each to score on each occurrence (such as to increase the score on each email click).

    Here more information:

    Create lead scoring models (Dynamics 365 Marketing) | Microsoft Docs

    If this was helpful, please check it as verified to help others finding useful information.

    Welcome to this amazing community.

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