What does adding a Marketing Page to a Customer Journey actually do for the journey?

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Posted on by Lori J

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When adding a marketing page as a tile do people receive a link to the page? How do they interact with it? I see it is now a Legacy Tile do we no longer need to embed the Page tile into the journey to get click and analysis data?

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Aga M Microsoft Employee on at

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Hi Lori,

Thank you for the question.

Marketing pages are referenced in marketing emails using links (that point to given pages).
In the old Customer Journey designer it was necessary to add a marketing page tile into the journey to be able to create a condition that would split the journey into two branches depending if e.g. each recipient registered on the page or not.

Now, in the new Customer Journey designer, the same can be achieved by defining a given Marketing Page as an email element (as Marketing Page link is in fact a part of an email) - see below an example.

An example of how to create an interactive customer journey with a condition based on website/marketing page related interaction is also described here: Create an interactive customer journey (Dynamics 365 Marketing) | Microsoft Docs

Please let me know should you have any additional questions.

Best Regards,
Aga

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