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Why I don't see the right number of e-mail opened in the marketing analytics?

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Posted on by Gruppo Proejct

In the marketing insight of the marketing e-mail part, I don't see the right number of the e-mail opened. I notice that is wrong since the unique clicks are higher than the e-mail opened. How is it possible? How can I adjust this problem?

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Olasan 2 on at

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Unique clicks - I think they count all links in the email.... So If I open an email, and clicks 3 of those links, that is 1 open mail and 3 clicks. OR, it could be that thre recipient does not load images automatically in the email client, thus Marketing has no way of knowing if it is opened or not. But when I click the link, I always counts. So potentially I could open the mail and it is not counted, but I click a link and it is counted.

Counting mail is done by an invisible image in the mail which "calls home" when opened...

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Hi Gruppo,

As Ola Sandness said, if recipient does not load images automatically in the email client, it can make e-mail opened number is incorrect.

I have encountered this situation before and the solution is shown below:

1.Make recipient open the marketing in the outlook on the web.

2.Set outlook client:

Navigate to Files > Options > Trust center

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