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Lead Marketing and Do Not Allow Bulk Emails

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Posted on by nwebber

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I have come across an interesting use case for Real Time Marketing in regards to Leads:

Our Marketing department goes to a 3rd party to buy lists of cold Leads, uploads them to CRM, and then sends out a Marketing Email. However, this brought up an unexpected problem. We have Contacts with a matching email to those they just bought, and their record shows them as Unsubscribed via the Do Not Allow Bulk Emails option set to Do Not Allow.

This becomes a problem when they are uploading Leads with an Email attached to a DNC email. Has anyone else run into this problem? How did you resolve it? Am I able to generate a suppression list of emails related to DNC Contacts, and have it apply to Leads as well?

Thank you in advance,

Nathaniel

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