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Email open rates dropped significantly

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Posted on by James Robe

We have recently made the transition from Constant Contact to Microsoft Dynamics Marketing.

I have noticed that our open rates for our emails are significantly lower in Microsoft Dynamics. For example, a newsletter that would have had a 25% open rate in Constant Contact now receives a 15% open rate in Microsoft Dynamics.

We have followed best practices and standards referenced in the Microsoft Dynamic's Best practices for email marketing article. We have properly set up a sending domain and verified the DKIM records. We also let our email list know we would be transitioning to a new system, and to whitelist our sending domain.

Any idea what could be going on here?

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mikeatelement 20 on at

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RE: Email open rates dropped significantly

Hi Shravan

We have the same issue at our organisation. Am I OK to email you also?
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ShravanSuri 1,255 on at

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RE: Email open rates dropped significantly

Hi James,

Thanks for reaching out, and performing the preliminary checks that you have listed. Could you please email me with details on shravan.suri@microsoft.com - maintaining high deliverability is critical to us and I'd like to investigate what's happening here.

Thanks,

Shravan Suri

PM, D365 Marketing