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Why the email open is low?

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Posted on by 15

Hi everyone, 

I have been running email campaigns for couple of months now. I see email delivered but 90% of the emails are unopened.

Do you see similar results? Has anything worked for your email campaigns to increase the email open rate?

Thank you

  • Hamna Azam Profile Picture
    Hamna Azam 5 on at
    RE: Why the email open is low?

    Less captivating subject lines are the main reason why emails have low open rate. Here is something that can help you: pribox.io/.../26-email-subject-lines-that-get-opened

  • Suggested answer
    Community Member Profile Picture
    Community Member Microsoft Employee on at
    RE: Why the email open is low?

    I've done a lot of work with a different marketer, but similar enough to D365 marketing.  Their open rate is not high either (10-20%) - they have started doing A/B testing: docs.microsoft.com/.../email-a-b-testing

    IE: different days, times, subjects, etc. to see which does best.  Also they are cleaning up their contacts to avoid sending to those who do not open for awhile.

  • Suggested answer
    Soumen S Profile Picture
    Soumen S on at
    RE: Why the email open is low?

    Hi,

    The most common cause could be your emails are landing on spam folder of the contacts. Please rectify the campaign list and try.

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