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Customer experience | Sales, Customer Insights,...
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Prefill registration form and 30 day limit

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Posted on by 62
I know from Microsoft Prefill values for forms and event registration - Dynamics 365 Customer Insights | Microsoft Learn, that the link/token will only allow a form to be prefilled for 30 days for marketing/event forms.
 
We normally send out emails 2-3 months prior to an event, and clients will often still register at the last minute - I want to avoid them clicking on the link after 30 days and finding themselves presented with a blank form and attempting to fill it in, and then the system failing to match the registration to the existing contact record and instead creating a second record.
 
Is their anyway that we can configure that 30 day period, even if it's a system wide setting? Or does anyone have any other suggestions - perhaps even a way to have the form recognise it's not prefilled and display a warning/message/redirect?
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  • Suggested answer
    Holly Huffman Profile Picture
    6,554 Super User 2026 Season 1 on at
    Good morning, afternoon, or evening – depending on where you are in the world!
    This issue you are describing—where prefilled registration form links expire after 30 days—is a known limitation in Dynamics 365 Customer Insights - Journeys.
    Here’s what you need to know:
    • The prefill token embedded in the form URL (e.g., msdynmkt_prefill) is only valid for 30 days [1].
    • After 30 days, the form will no longer prefill, and the user will see a blank form.
    • If the user submits the blank form, it may result in a duplicate contact record, especially if matching rules aren’t strict.
    Unfortunately, this 30-day limit is not configurable—there is no system-wide setting to extend the token’s lifespan [1].
    Recommended workarounds:
    • Send reminder emails with a fresh prefilled link closer to the event date (e.g., 2–3 weeks out).
    • Use a custom landing page that detects when a form is not prefilled and displays a warning message or redirects the user to a support/help page.
    • Implement duplicate detection rules in Dataverse to catch and merge potential duplicate contacts created from blank form submissions.
    • Use progressive profiling to gradually build contact data over time, reducing reliance on a single prefilled form [2].
    I teamed up with AI to respond the most accurately and efficiently.
    Hope this helps some.
    References
    [1] Prefill values for forms and event registration - Dynamics 365 Customer ...
    [2] Streamline form filling and event registration with form prefill

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