Segment Naming Convention Best Practices

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Posted on by scottdny

I would like to hear others' thoughts on naming conventions for segments that allow for good organization and clarity for managing an ever-growing list of segments used by any number of users.

I appreciate everyone's input.

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Nya 29,060 on at

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Hi,

Basically, I will name the segments by the condition I set.

For example, here is a segment which filters out the contacts who clicked the event link in a marketing email but did not register the event.

So I named it as "Clicked but not Registered".

This is an example I have given to others so I have not added the event name, I would normally name it "Clicked but not Registered - Event 03".

And so forth, the name can be something like "hard bounced ones - email 01", "contacts without phone number" and so on.

Hope this naming scheme helps you.

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