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Difference between Marketing Solution Only and Marketing Application

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Posted on by Microsoft Employee

I am trying to install D365 Marketing Application, what is the difference between the two?

1. What is the difference between the two?

2. What are the features missing in Marketing solution only?

3. What is recommended for installation?

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  • Gamerseo Profile Picture
    Gamerseo 45 on at
    RE: Difference between Marketing Solution Only and Marketing Application

    Great summary thanks!

  • Piercepau Profile Picture
    Piercepau 5 on at
    RE: Difference between Marketing Solution Only and Marketing Application

    Indeed, the naming of the products is quite confusing. Marketing Solution Only is a kind of "lite" version of a full-fledged Marketing Application. Even though Marketing Solution Only lacks email creation, email delivery, segmentation, customer journeys, and so on, I would prefer it over Marketing Application. Anyway, most of my marketing work is done by this creative agency. They know better what to do with advanced tasks. As for these two products, Microsoft could just name the full-fledged version as Marketing Application Pro. We already got used to Apple's "pro" nametags.

  • Suggested answer
    HamzaUsman Profile Picture
    HamzaUsman 50 on at
    RE: Difference between Marketing Solution Only and Marketing Application

    Hi Sachin,

    In solution only Marketing installation, you cannot work with Customer Journeys, Marketing Pages and Marketing Forms. To be precise, you cannot go live with anything that requires Marketing Service and insights. You can only work with customizations when using a solution only application for development.

    On the contrary, you need to install Marketing application to use all the features like making Customer Journeys, Scoring Models and Marketing Emails live and gaining insights out of it.

    Please mark my answer as verified.

    Regards,

    Hamza

  • Suggested answer
    RE: Difference between Marketing Solution Only and Marketing Application

    Perfect Sachin Surana, it has been a pleasure to help you.

    To help others in the community finding out the answer please check it as verified.

    Thanks.

  • Suggested answer
    Community Member Profile Picture
    Community Member Microsoft Employee on at
    RE: Difference between Marketing Solution Only and Marketing Application

    Thanks for a great summary

  • Suggested answer
    RE: Difference between Marketing Solution Only and Marketing Application

    Hi Sachin Surana, I hope you are doing good.

    1. What is the difference between the two?

    The mean difference between them is that Solution Only license is intended for use on development and test environments when making customizations, solving compatibility issues, importing, or exporting solutions, and doing other types of development and non-functional marketing testing. A Solution Only license is included with all paid licenses and allows you to install the Solution Only app on as many environments as needed.

    2. What are the features missing in Marketing solution only?

    Solution Only license includes all the entities and solutions for Dynamics 365 Marketing but doesn't include any of the marketing services. This means that marketing capabilities aren't available in this option (including email creation, email delivery, segmentation, customer journeys, and more).

    3. What is recommended for installation?

    If you are going to use the license for development and testing, you should choose Solution Only but if you are going to use the license for more marketing services and uses you should use the D365 Marketing Application.

    Here more info that can help:

    Overview (Dynamics 365 Marketing) | Microsoft Docs

    Set up Dynamics 365 Marketing (Dynamics 365 Marketing) | Microsoft Docs

    Thanks for your question.

    If this answers your question, please check it as verified.

  • Suggested answer
    RE: Difference between Marketing Solution Only and Marketing Application

    Hello, 

    A Solution Only license includes all of the entities and solutions for Dynamics 365 Marketing, but doesn't include any of the marketing services. This means that marketing capabilities aren't available in this option (including email creation, email delivery, segmentation, customer journeys, and more). This license is intended for use on development and test environments when making customizations, solving compatibility issues, importing or exporting solutions, and doing other types of development and non-functional marketing testing. A Solution Only license is included with all paid licenses and allows you to install the Solution Only app on as many environments as needed.

    You can find more information here.

    https://docs.microsoft.com/en-us/dynamics365/marketing/purchase-setup#solution-only-app

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