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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / Heatmap for Marketing ...
Customer experience | Sales, Customer Insights,...
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Heatmap for Marketing Emails

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Posted on by erickedm 50
Hi team,
 
In OBM, under Marketing Emails > Insights > Links - There's the ability to view a heatmap on clicks. And this provides rich insights on user behaviour, which helps us with making informed decision to optimise our email campaigns.
 
In RTM, this feature is currently not available. This is a huge gap between OBM and RTM. We need this built in if OBM were to sunset.
  • Suggested answer
    PaulineKolde Profile Picture
    PaulineKolde 732 Moderator on at
    Hi, 
     
     
    Hope this helps! If yes, please select Yes under "Did this answer your question?". Thank you :)

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