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Dynamics 365 Community / Forums / Customer Insights - Journeys forum / Score a Lead based on ...
Customer Insights - Journeys forum

Score a Lead based on Phone Call

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Posted on by Stephani 545

Hi - I'm curious if there is a way to score a lead based on a phone-call.  For example - the lead calls a certain number.  This phone call is logged on their Lead profile under activities.  The Marketing App would have a Lead Scoring Model/Rule that says to increase their score by 100.

I did not see a way to trigger the score based on an activity - so I was thinking of creating a Journey where leads who have phone-call's logged in their activity get added to a Segment and that Segment is scored.  I'm running in circles thinking of how to do this.

Is it possible?

Categories:
Lead Management and LinkedIn
  • Suggested answer
    Justin Wilkinson Profile Picture
    Justin Wilkinson 1,336 on at
    RE: Score a Lead based on Phone Call

    This should help you in terms of creating lead scoring models:

    docs.microsoft.com/.../score-manage-leads

  • Suggested answer
    Vivek_Singh Profile Picture
    Vivek_Singh 385 on at
    RE: Score a Lead based on Phone Call

    Hi Stephani,

    Thanks for reaching out!!

    As per my understanding phone call based lead scoring is currently not supported. I suggest you to visit our Ideas portal and add this feature request.  Our PMs regularly review and community votes do impact the roadmap.

    I hope this helps.

    Best Regards,

    Vivek Singh

    If this answers you query then please do mark it as verified!!!

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