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Is Lead Scoring model scores all leads with parent contact in system?

Posted on by 212

Hi Marketing Experts,

I have been working with lead scoring model but what I have experienced that lead scoring model scores already existing and qualified leads too .

I this model works for all the leads? or is there any configuration we  can do to so that lead scoring model stops scoring on already qualified leads and it only scores the marketing leads not sales.

Thankyou,

  • Fariha Asmat Profile Picture
    Fariha Asmat 212 on at
    RE: Is Lead Scoring model scores all leads with parent contact in system?

    Thanks Saurabh. It works for me :)

  • Verified answer
    sbtron Profile Picture
    sbtron on at
    RE: Is Lead Scoring model scores all leads with parent contact in system?

    Hey Fariha

    Could you elaborate how you are marking leads as qualified?

    Lead scoring by default will run on all leads. If you want to restrict the score such that it only scores leads based on certain attributes in the lead entity then you could add multiple conditions before the scoring action.

    For e.g.  If you are using the Sales Ready property on the lead entity then you could add that as an additional condition along with whatever other behavior/attribute you want to use to score the lead  -

    pastedimage1600910885176v2.png

    Make sure the additional check is included in all the conditions that change the point score. This way the scoring model will score things that also meet that additional criteria.

    For more info - docs.microsoft.com/.../score-manage-leads

    Hope that helps

    Thanks

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