Will Marketing Lists and Campaigns get removed with OBM deprecation?

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Posted on by Mike_P

How will Marketing List and Campaigns be affected by the OBM deprecation in 2025? In the learn.microsoft space I have read pages that indicate that these 2 tables are a part of the Sales module, but seen other learn pages where they indicate they are installed by the Outbound marketing add-on.

The "limbo" of not knowing is confusing our internal team and we cannot find clear guidance on which tables/features are specifically going to become unavailable to us in 2025.

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PaulineKolde 732 Moderator on at

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Hi Mike,

I don't think that these tables will be removed as the belong to the Sales module. So if you have the Sales module the tables will stay and stay working.

Hope this help!

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Mike_P 18 on at

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Hi Pauline, thank you for responding. So the Marketing List and Campaign tables appear to be a part of the Sales platform, but I did see a learn document at one point in time that stated these tables were actually installed/belonged to marketing. To my knowledge, Microsoft has not published a complete list of schemas to be deprecated and instead using language like "outbound" will be deprecated, which leaves a little room for concern.

Wondering if anyone else has this same concern/confusion; other engineers on our team are 100% convinced that marketing lists and campaigns will be deprecated and now our executive team is loosing faith in our ability to definitively answer this straightforward questions like this one.

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Tushar 21 on at

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Hi Mike,

I know this is an old post, and you might have the answer you need, but just adding my comment if someone is looking for the official document on outbound tables/data:

Real-time journeys transition FAQs - Dynamics 365 Customer Insights | Microsoft Learn

Thanks

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Mike_P 18 on at

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Thank you @Tushar!

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