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Customer experience | Sales, Customer Insights,...
Suggested Answer

Lead scoring - Form submission with specific value Real time marketing

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Posted on by 9
Hi all, 
 
We have several types of forms on our site (downloads, contact, services, and so on). 
I want to create a scoring model that triggers each time a form is submitted with a specific value in the form.
 
For some reason, I don't get it to work.
 
I have selected behavioral and marketing form submitted but what should I choose on the right side? 
 
I have the same question (0)
  • Suggested answer
    Siraj Abou Said Profile Picture
    41 on at
    Hey, so if you want to add scores based on a specific form submission, you select "Form Reference" and you select the needed form.
     
    However, if you want to add scores based on a specific field value, this means that you should select a static field from the Lead table, instead of relying on the "Behavioral" Form submission. Because Form fields are already linked to Lead fields, so it won't matter.

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