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Non human interactions within the D365 Marketing app email journey analytics

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Posted on by FA-30041613-0

We are using the Microsoft Dynamics Real-time Marketing Platform to perform Marketing campaign sending an email to out customers. While analyzing the Analytics data from Realtime Marketing platform, we did observe there are mix of Human clicks and non-human clicks within the Analytics.

We have used Campaign Monitor 3rd party for similar needs and they do have a feature to exclude /Non Human Clicks - NHI/ in their platform.

Is there any way, we can exclude Non-Human Clicks on Dynamics Marketing Real Time Marketing Analytics?

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FA-30041613-0 13 on at

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Non human interactions within the D365 Marketing app email journey analytics

Thank you for the reply, @PaulineKolde! This is helpful.

Unfortunately, the feature switch described in the article is not an option for us. Will need to look into this... thanks again.
nick 2024 6 on at

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Non human interactions within the D365 Marketing app email journey analytics

@paulineKolde,

Thank you for the article, we do not see this feature option that mentioned in the article for "Bot Protection (Preview)" in our Marketing Instance.

We are on version Current version1.1.38813.71.

Do you know what version this feature switch will be available to control?
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PaulineKolde 732 Super User 2025 Season 1 on at

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Non human interactions within the D365 Marketing app email journey analytics

Hi,

there is a new feature now: Preview: Exclude bot interactions - Dynamics 365 Customer Insights | Microsoft Learn

The bot protection in Customer Insights - Journeys captures and filters out bot clicks on emails. This provides a more reliable view of analytics data.

Hope this helps!
nick 2024 6 on at

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Non human interactions within the D365 Marketing app email journey analytics

I have posted question on Idea forum as well , but There is no response from Microsoft side on this. We are trying to contact Microsoft Rep/Product team, but no response on the details.

Have any other customers facing this issue where you see BOT activity noise in the analytics? If they have what approach they follow to overcome. I appreciate if you can share your experience here.

Thanks,

Nick