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I would like to add contacts to a subscription list from a customer journey. How can I do this without using a subscripition center.
Example: I have a customer journey which offers contact a chance to download different white papers. I have used a combination of emails and forms (which will eventually be hosted on my website).
The next step is to add them to the appropriate subscription list (marketing list) but I can't see away to do this.
Hi @Marc Collins,
You might want to think of GDPR / legal restrictions here.
Don't send your contacts any marketing emails before they have consented!
At the moment you are sending them an email in step 1, but only collecting consent in step 2.
From a technical point of view -
Step 2 is where contacts would normally get added to a marketing list.
=> (The form collects basic contact information from the contact along with consent. They click submit.)
On the form you can have a hidden (or showing) subscription list field, defaulted to yes.
That way when they click submit, depending on your matching strategy, they will opt in to your marketing list. Make sure you are explicit and transparent in your description what they are signing up to.
Hope that helps. Let me know if you need to chat through it further.
Thanks for the quick response.
As a company, we fully adhere to GDPR. The assumption is that have consented to get the original email.
What you say makes sense, although I cant see a way to hide the subscription center. However, I can default it to true which should be enough. Plus, we want to make is clear what they're doing so probably wouldn't want to hide it anyway.
Good! Obtaining their consent before email customers is always a good idea :)
To hide the field > Click on your subscription list on the form > Hide field is a config property just above prefill, and slightly beneath the default value config. (properties panel on the right hand side).
An example where I needed to hide a checkbox on a form was ,
1. for a customer we changed the default for bulk email to do not email.
2. Configured a marketing form to create new contacts after they click Submit
3. Send them on a customer journey to send them a welcome email.
However, because bulk email wasn't on the form, the flag was set to no for the new contacts, so they ended up suppressed from all correspondence. They were already consenting anyway, so we added bulk email defaulted to yes on the form as a hidden checkbox.
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