Best Bet or Promoted Results in SharePoint 2013
Hi,
Let us take scenario where for a particular search term (parental in our case) we want to show a particular document as the top link to the user in the results.
For this we need to configure Query Rules in SharePoint 2013.
Go to Site Settings à Query Rules

Here we have selected “Local SharePoint Results” for the context on which the Query Rule will run.

Next click New Query Rule to create a new query rule

Give name to the rule and specify the condition
For e.g. if the query matches either parental or parental leave then show promoted results.
Click on Add Promoted Results to configure the promoted result.
Here in the Add Promote Result box we have specified the Title for the promoted result and also the URL of the word document that should show up in the search result
‘
Save it and search with the term parental
The result

Hope it helps.
Filed under: SharePoint, SharePoint 2013 Tagged: SharePoint, SharePoint 2013
This was originally posted here.

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