On Thursday, July 12 at the 2012 Microsoft Worldwide Partner Conference, the U.S Partner Team will host a day of sessions with content relevant to U.S. attendees. Below is the list of session titles and descriptions. Times and room numbers will be available soon, and we will update this post with more details about how to add them to your WPC schedule.

To stay informed about activities at WPC 2012 for U.S. partners, join the U.S. WPC Community at http://aka.ms/usatwpc, and read our blog series at http://aka.ms/wpcus2012blog. On Twitter, join the conversation: #WPC12 and #ustrack.



 

Category

Session Title

Partner Type

Session Description

US Azure Monetize IaaS Service in the US
  • ISV
  • Systems Integrator
A 100-level presentation on Windows Azure Infrastructure as a Service (IaaS) with deep emphasis on go-to-market strategies for expanding pipeline, revenue, and profits. Designed for existing Azure Circle Partners as well as Microsoft Core Infrastructure partners who are building hybrid or public cloud offerings with Windows Azure IaaS.
US Azure Partner-to-Partner Business Opportunities with Azure
  • Cloud Partner
  • Systems Integrator
  • ISV
Capitalize on the Azure platform to offer new innovative solutions and develop new business relationships that benefit your customers and accelerate your business plans. Hear ways you can market your new Azure application and build your channel from the Microsoft partner ecosystem.
US Client Windows 8 and Flexible Workstyle
  • ISV
  • LAR
  • OEM
  • Systems Integrator
Gain insight into the new selling motion for Windows—operating system, applications, and devices—and how the Consumerization of IT is changing the conversations.  This session will cover launch plans and core principles for Windows 8 and Windows Intune, including features, messaging, and licensing.
US Cloud Understanding the Private Cloud Opportunity: Bring Your A-Game and Win
  • ISV
  • LAR
  • OEM
  • Systems Integrator
Join the Senior Director of Product Strategy at Dell, who explores the impact private cloud initiatives have on data center operations and business stakeholders. The focus is on helping technology providers and professional services companies translate new customer challenges and needs into real revenue opportunities.
US EPG Best Practices for Engaging and Driving Results with the US EPG Partner Org in FY13
  • EPG Partner
  • Industry Partner
Hear from the US leadership of our Enterprise Partner & Industry Solutions team, who will highlight our top go-to-market sales strategies and Microsoft platform opportunities for the coming fiscal year, which starts July 2012. Learn from other Enterprise partners how they have capitalized on their Microsoft  relationships to successfully sell into key accounts and Industry verticals.
US Hosting Cloud Hosted Desktops
  • ISV
  • LAR
  • Systems Integrator
  • VAR
This new cloud technology trend, Desktop as a Service, is one of the hottest markets in the tech sector today. What is DaaS and how can you benefit from this emerging market? This session will take you through the heart of DaaS and give you a demonstration of applications anywhere, on any device.  You will see profiles of  leading industries and adopters and hear how a Microsoft stack can compete and win against VMware to capture new business opportunities.
US Hosting Key Cloud Workloads for Channel Executives and How to Work with Top Service Providers
  • ISV
  • OEM
  • Systems Integrator
Join the US Service Provider Marketing team for an update of the opportunities for server and user productivity cloud solutions offered through service providers in the US. This session will contain market data, pricing and packaging, specific web hosting, Hosted Exchange, and more go to market scenarios that will enable channel partners to see what is working on the ground with small and medium business customers.
US Hosting The Next Wave of Productivity Heroes
  • ISV
  • OEM
  • Systems Integrator
How to transform traditional productivity workloads and tools successfully to the cloud? The foundation of the cloud market is built on productivity apps, with great opportunities for the partner ecosystem. Hear from two early industry leaders, InterCall and AppRiver, on how to manage and succeed in transitioning customers to cloud-based productivity applications like Microsoft Exchange and Microsoft Office 365. 
US Industry Harnessing Big Data, Social Media, Cloud for a Competitive Advantage in the Financial Services, Manufacturing, and Retail Industries
  • ISV
  • Systems Integrator
We are living through a tremendous period of change – data explosion, regulatory pressure, increased risks, intense global competition, and highly empowered customers. Big Data, analytics, machine learning, mobility, and cloud are changing the very business landscape and creating new opportunities and risks for all players within their industry space. Microsoft technology is at the heart of the opportunity. Learn how we have embraced these challenges with our partners to create new industry solutions for manufacturing, financial services, and retail.
US ISV Why Build your Application on Microsoft Azure?
  • ISV
Join three ISV partners who will share their journey to Azure and discuss the benefits of Azure over other platforms, how it has changed their business, and how they have planned their business to be successful using a cloud strategy.  The partners are Quest Software (who chose a horizontal application which expands their current offerings on the value of SQL 2012), Johnson Controls (developed a vertical manufacturing application), and CommVault (released a leading storage application which complements their on-premises solutions).
US Information Worker (IW) Delivering Solutions and Driving Incremental Revenue on Microsoft Office 365
  • Cloud Partner
  • ISV
  • SLAR
  • Systems Integrator

Understand solution selling and how to drive revenue out of Office 365 engagements beyond simply mail migration and Exchange.  The focus will be on the customer’s needs, building your cloud practice around delivering on customer needs, and real world examples (from partners) of how a cloud practice can and should be built.
US Information Worker (IW) Growing Your Revenue with Microsoft Lync
  • Partner with a Lync practice
The US Marketing and Operations team will cover programs, training, and marketing opportunities available to help you build revenue from your Lync business. Get details about funding; product training; integration with Cisco and Avaya training; the Lync partner ecosystem; best practices for working with the US field
US Information Worker (IW) Microsoft Office 15 US Launch Update
  • ISV
  • OEM
  • Systems Integrator
Learn what the Microsoft Office 15 US launch will look like and how you can prepare and participate. The session will not only show you detailed launch plans, but will cover core principles of Office 15 including features, messaging, and licensing.
US Information Worker (IW) Selling the Microsoft Platform with the Microsoft Experience Center
  • ISV
  • LAR
  • Systems Integrator
Learn how you can leverage the Microsoft Experience Center (MEC) to generate demand, increase velocity, and close solution sales across the Microsoft platform, including productivity, BI, management, CRM, and more. Through demonstrations and real-world examples, you will see why MEC has become one of the best sales and marketing tools that consistently drives revenue, creates new opportunities, and increases customer satisfaction. Partners will learn about the MEC Program, how they can become MEC Qualified, and the exciting enhancements coming.
US LAR SoftwareONE VARassist Overview: How Partnering Can Drive More Influenced Revenue
  • Cloud Partner
  • Hosting Partner
  • ISV
  • IHV
  • Learning Partner
  • OEM
  • Systems Integrator
While software licensing plays a vital role, the world of IT doesn’t begin or end with licensing. Companies need software, hardware, and services to meet their technology needs. That’s where SoftwareONE’s award-winning VARassist Channel Partner Program becomes a valuable way to bring customers comprehensive solutions and value across the entire technology spectrum. Find out how software licensing expertise, combined with your solutions architecture expertise, can build a best-of-breed customer offering.
US Learning Best Practices to Grow Your Business and Network
  • Learning Partner
Channel Best Practices that drive results!  Extend your reach to new customers thru Lync-powered virtual delivery. Leverage Microsoft Experience Center insights to drive Microsoft product adoption and deployment via skills readiness and training.  Evangelize the Microsoft platform by leveraging Learning Channels partner-to-partner capabilities to deliver customer- and partner-focused events.
US Mobility Increase Revenue Streams with  TechData, using TD Mobility Windows Phone Solutions      
  • Tech Data Reseller
TD Mobility is a new offering from Tech Data that will give partners and resellers the ability to add additional revenue streams to their bottom lines. Hear firsthand about two new programs: TD Activate and Cell Manage. The session will go into detail on the activation process and revenue associated with Windows Phone mobility solutions.
US Microsoft Licensing (MSLI) Delivering Operational Excellence for Online Service Advisors
  • Cloud Partner
  • Online Services Advisor
  • LAR
  • ISV
  • SPLA
Learn how to scale your online services business through operational excellence. This session is for the Online Service Advisor partners who currently sell Microsoft Office 365 and other Microsoft cloud services. You will be provided a roadmap of initiatives and policy and process updates. Different groups of subject-matter experts will address the concerns and pain points that restrict partners from scaling their business.
US Microsoft Licensing (MSLI) Delivering Operational Excellence for Syndication Partners in the Cloud
  • Online Services Advisor
Learn how to scale your online services business through operational excellence. The session will cover the concerns and pain points that restrict partners from scaling their business, and offer solutions.  You'll leave with a roadmap of initiatives and an overview of policy and process updates for FY13.
US NSI Competing in Communication and Collaboration – Helping Partners Win Against Cisco
  • Systems Integrators
Microsoft CPR and Delta Force teams work with NSI partners every day to grow their ability to deliver high quality solutions based on the Microsoft stack. Part of that success with customers comes at the expense of our competitors. Come hear the team discuss strategies and tactics to compete at a high level, with this session focusing on Communication and Collaboration solutions and competing against Cisco. 
US NSI Introduction to Systems Center 2012 for Sellers –  Identifying Opportunities to Sell System Center 2012
  • Systems Integrator
This presentation will cover five key selling scenarios for System Center 2012, how we solve immediate customer pain and help create a path to the private cloud. Partner sellers and pre-sales architects will understand the factors contributing to customer and IT pro challenges, probing questions for leading the right conversation, and sample conversations that land with customers.
US NSI Monetizing the Cloud: Strategies and Tactics to Move Your Business to the Cloud
  • Systems Integrator
The Microsoft Delta Force team works with partners every day to grow their ability to deliver high quality solutions based on the Microsoft stack. A big part of that work these days focuses on the cloud and cloud-based solutions. Come hear team members discuss strategies and tactics for capitalizing on cloud solutions.
US Retail Meet the Microsoft Store and Take Advantage of Key Partnership Opportunities
  • Consultant
  • Hoster
  • Managed Service Provider
  • SBSC
  • Systems Integrator
  • VAR
Have you heard about the Microsoft Retail Stores in the US? If you are interested in learning more about our growing retail presence and how your company can partner with the Microsoft Store, this is the session for you.  We’ll introduce you to the Microsoft Store, our offerings, and the amazing potential for Microsoft partners. You’ll learn how you can host events in our retail stores, how the Microsoft Store can augment your selling motion, and become a source of leads and referrals for your business. We’ll introduce our Microsoft Store Certified Partner Programs and how your business can benefit from them.
US Server and Tools Big Data, Big Impact: The Future of Big Data with Microsoft 
  • Distributor
  • ISV
  • LAR
  • Systems Integrator
Understand the capabilities in Microsoft's Big Data roadmap and learn the advantages to each solution. Drill deeper into Microsoft's Big Data solution and learn how to derive the most value from all your data, including previously untapped unstructured data. Microsoft’s Big Data solution offers breakthrough insights by enabling customers to combine the richness of relational data from databases with unstructured data from Hadoop.
US Server and Tools How Legends are Born: Developing Private Cloud Opportunity
  • Distributor
  • ISV
  • LAR
  • Systems Integrator
In the wake of virtualization, device proliferations, and increased mobility, customers are struggling with management challenges on a never-before-seen scale. Cost savings and efficiency have come at the price of increased complexity. As a result, partners now have an opportunity to provide substantial value to customers with innovative management solutions. Private cloud based on Microsoft System Center 2012 and Windows Server “8” is the answer for many customers, but it may not be something they can immediately implement without making significant changes in their IT infrastructure. In this session, learn how you can find and develop private cloud opportunities by balancing the delivery of immediate value for a customer with delivering a private cloud for them in the near future.
US SMB How to Locate and Engage Your SMB Customers
  • Partner serving Small and Medium Business (SMB) Customers
As the SMB marketplace becomes more complex, micro-segmented, and socially savvy, how do we sift through the mounds of CRM data and online tools available to us to arrive at an optimal demand-gen mix?  Learn about new ways to understand your customers and communicate with them on their terms.
US SMB Transforming Your Business Model
  • Partner serving Small and Medium Business (SMB) Customers
Get an overview of Microsoft Cloud Services and understand what’s hype and what’s reality with the cloud. After attending this session, you will be better prepared to close customer engagements and bring in new revenue streams, as well as help your company better understand what your next steps should be to identify and close cloud opportunities. Learn how to take advantage of an array of Microsoft partner resources to successfully embrace the cloud services opportunity ahead for your organization.
US SMB What’s Next?
  • Partner serving Small and Medium Business (SMB) Customers
Borrowing from the Microsoft Corporate tagline, “be what’s next,” leveraging the momentum of our “big launch year," and focusing our partners on the acceleration of breakthrough technology and growth in the SMB market, we have a vision of the future and invite our partners to share theirs in this session.
US SMSP US West Region Fiscal Year 2013 Kickoff
  • Partner located in US West Region
This session will provide an opportunity for the Microsoft West Region team and our partners to gather together to celebrate the past year’s achievements and gear up for the fiscal year ahead. We will share our high level goals, focus areas and strategies, and discuss how we will achieve great success together in FY13.
US SMSP US Central Region Fiscal Year 2013 Kickoff
  • Partner located in US Central Region
This session will provide an opportunity for Microsoft Central Region and partner attendees to gather together to celebrate achievements made by our Central Region partners and to gear up for the year ahead by covering our high level strategy, focus, goals, and how we will be successful together in FY13.
US SMSP US East Region Fiscal Year 2013 Kickoff
  • Partner Located in US East Region
This session will provide an opportunity for Microsoft East Region partner attendees to gather together to celebrate achievements made by our East Region partners, recognize award winners, and gear up for the year ahead by covering our high level strategy, focus, goals, and how we will be successful together in FY13.